My name is Oksana Pleskova. I am a qualitative researcher and a musician

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I have been immersed in music since the age of seven, graduating as a professional pianist. Yet, for the past 30 years, my 'stage' has been local and international in-person qualitative research

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In a world going mad, where content flows in an endless stream and technology evolves at cosmic speed, our ability to hear, feel, and care for ourselves and one another becomes more precious than ever

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As a researcher, I help businesses strengthen their consumer-based brand equity. By hearing and feeling all parts involved, I carefully unite customer needs, team ambitions and brand fundamentals into win-win solutions

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As a musician, I help people care for their inner well-being through focused listening and a deep sense of the richness and beauty of musical sound

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Hear. Feel. Care